Connecting your business to success with expert sales and marketing support
Welcome to WIRE Representation – a boutique travel representation company founded by Deborah Pearce, a seasoned travel industry professional with over 25 years of experience.
We specialise in delivering exceptional, personalised service, connecting your business to success in the UK market with expert sales and marketing support, helping you build lasting partnerships and achieve impactful growth.
Elevate Your Business with WIRE
At WIRE Representation, we pride ourselves on our bespoke approach to business development.
Our team is dedicated to providing our clients with focused strategies that ensure success in the competitive UK and European markets.
Discover the difference of tailored marketing support from experts who care.
- WIRE works transparently and flexibly
- We take the time to know and understand your product and positioning in the market, business goals and KPIs
- We pride ourselves on delivering results that exceed your expectations
Our Services
We provide an expert sales and marketing solution for your business. Working as an extension of your team we increase your distribution, market share and revenue.
Strategy and Research
From in depth reports on the market, to providing analysis on the distribution of your product and benchmarking your exposure against your competitor set.
Understanding the position of your product in the market, the key trends and forecasts is key to successful strategy formulation.
WIRE approaches each client as a blank page, whether they are new entrants to the UK market or long established players, formulating bespoke strategies and bringing new, creative and innovative approaches to ensure that business goals are met.
Business Development
We will Introduce your product to distributors and develop relationships on your behalf, building a network of key accounts. We will work with you to put together presentations, fact sheets and itineraries or packages that make selling the product easy for the travel trade. We will work with key operators and agents to write copy, and check websites for accuracy.
Marketing & Brand Partnerships
Marketing in cooperation with agents and operators is an effective way to increase visibility with consumers and drive demand. We will pursue cost-effective campaigns & opportunities and present these to you.
Working with brands that are synonymous with a product or destination and align with brand values can increase exposure and open opportunities with new audience segments. We will seek brands to work with and present your product to them. We will act as a broker to negotiate marketing and exposure to their audiences and will manage campaigns from start to finish.
Training
Educating agents and operators about your product and service and getting them excited and confident to sell it is key to gaining sales. We will hold interactive and engaging training sessions, attend networking events, and seek opportunities to train sellers.
We will organise and escort familiarisation trips and maximise the ROI from these through exposure in trade media and the sharing of knowledge in the businesses.
500+
Partnerships Formed
25+
Successful Campaigns
2000+
Agents Trained
Contact us
©Copyright. All rights reserved.
We need your consent to load the translations
We use a third-party service to translate the website content that may collect data about your activity. Please review the details in the privacy policy and accept the service to view the translations.