About Us

Established in 2022 by Deborah Pearce, a travel industry expert with over 25 years of experience, WIRE Representation was created with a clear focus – to drive sales growth, expand market reach, and foster meaningful partnerships for its clients.

Deborah’s extensive background includes representing hotels, DMCs, and destinations worldwide, combining sharp commercial acumen with a strategic approach to sales and marketing. In addition to her industry expertise, Deborah also lectures in tourism marketing at the University of Westminster, bringing a fresh, academic perspective to her work.

At WIRE, we connect you with the right distributors and consumers in the markets, creating meaningful and lucrative  opportunities for growth.